1LINK is excited to partner with Express Media Group and EssenceMediacom (GroupM) for the launch of a podcast series designed to engage audiences and offer insightful perspectives on the latest payment industry developments. This pioneering series promises to deliver engaging and thought-provoking episodes, featuring in-depth dialogues with payment industry leaders from banks, FIs, FinTechs, etc. about a variety of pertinent subjects, including emerging trends of the digital payment landscape covering areas like debit cards, technological advancements in payment ecosystem, fraud prevention, cyber security, and more. The aim of the podcast series is to impart valuable knowledge to the wider Pakistani populace, enhancing their understanding and benefiting them in numerous ways. The series will be produced in collaboration with the Express network, which is celebrated for its outstanding content creation and distribution capabilities. Moreover, 1LINK will work in tandem with their media agency, EssenceMediacom (GroupM), with their profound media expertise and robust connection with Express, EssenceMediacom (GroupM) will be instrumental as a key intermediary and partner in elevating the reach of the series to a wider audience. The podcast episodes will be broadcast across Express News and Express Entertainment TV channels, as well as their social media platforms, ensuring comprehensive audience engagement.
A formal partnership was inaugurated in the presence of Mr. Najeeb Agrawalla CEO – 1LINK, Mr. Azfar Mahmud Nizami – Executive Director of Marketing & Sales at Express Media Group, and Mr. Ovais Ilyas, General Manager – Essence Mediacom (GroupM). Together, these partners are committed to delivering a groundbreaking series that will captivate and inspire audiences worldwide.
