The Great Online Sale (GOS) in the UAE has revolutionized the Eid shopping experience, allowing residents to avail themselves of massive discounts of up to 95% from the convenience of their homes. This three-day event, commencing on March 29, features over 70 online retailers offering discounts across various categories, from electronics to fashion and children’s brands.
Mohammed Feras, the Vice President of Retail & Strategic Alliances at Dubai Festivals and Retail Establishment (DFRE), underscores the significance of Eid Al Fitr as a pivotal occasion in the UAE’s cultural calendar. Not only does it mark a time for residents to shop for gifts and clothing, but it also presents an opportune moment for both local and global retailers to showcase their brands and provide enticing deals.
Feras encourages residents to capitalize on the plethora of offers available during this period, whether they’re looking to purchase Eid gifts, refresh their home decor, or update their wardrobe for the festive season. The GOS caters to diverse consumer needs, ensuring there’s something for everyone amidst the array of discounts and promotions.
The success of the GOS’s second edition surpasses that of its predecessor, with an impressive increase in both the number of participating retailers and sales reported. This surge in popularity has led to 77 platforms joining the sale, including major players like Amazon, Noon, and Namshi. The overwhelming response from retailers underscores the efficacy of the online sale in driving consumer engagement and boosting sales figures.
In addition to substantial discounts, the GOS offers participants the chance to win enticing prizes through a daily lucky draw. By registering on the Great Online Sale website, shoppers not only gain access to exclusive promo codes for additional discounts but also enter the running for a daily grand prize of Dh10,000.
Overall, the GOS serves as a testament to the evolving landscape of retail in the UAE, combining convenience, affordability, and excitement to create a truly immersive shopping experience for residents during the festive season.
