Pakistan’s esteemed digital marketing agency, Creatif Soft’s CEO Abdul Rafay, launches a groundbreaking initiative to provide relief to applicants from inflation. This thoughtful leader, like many employers, values his employees but goes one step ahead for his interviewees.
Creatif Soft is Pakistan’s fastest-growing digital marketing agency, and it is diversifying in various fields. It always has its door open for suitable candidates and is searching for new employees. Job seekers from diverse academic, professional experience and personal backgrounds apply for open positions at this company. Their aspirations to work in Creatif Soft encourage them to show up for an interview, irrespective of the extreme external weather conditions and financial situations.
While understanding all these concerns, Abdul Rafay, who himself once started from humble beginnings, took the inflation support initiative. He is always grateful for every applicant who makes an effort in the hiring process, particularly the interview. And he has started to express it with a gratitude gesture. Every time a candidate completes the test and interview, the company’s HR hands over a compensation voucher.
The compensation envelope contains some cash, a gratitude card, and a note that states, ‘Thank you for visiting CS.’ It continues with ‘Please accept our gratitude’ and hashtags: #CSCares and #InflationRelief. Honestly, it is a unique gesture Abdul Rafay is showing to applicants on behalf of his reputable company. No employers before him have ever thought of it. He knows how to win not only his employees but job candidates’ hearts.
Social media, particularly LinkedIn, is buzzing with his revolutionary inflation support initiative. His interviewees appreciate his truly deserving gesture by publishing posts about it, irrespective of the hiring outcome. We hope other employers also seek inspiration from Abdul Rafay to integrate similar practices for their job applicants. It will make the corporate world emphatic and a better place to work.
Creatif Soft’s CEO Offers Countless Perks with a Purpose at Creatifsoft
Apart from taking care of job applicants, Abdul Rafay’s employee-centric leadership is creating a culture of care at Creatif Soft. He understands that workforces are the first clients and knows how to keep them satisfied. As a result, his workers happily go above and beyond to satisfy customers, driving the company’s success. His commitment to staff’s well-being transforms their prosperity, allowing them to thrive at the workplace.
Besides, you may have heard of a professional practice that one day’s salary is deducted if an employee arrives late for three days. But in CS, punctual employees who arrive on time and don’t take an off or half a day get an extra amount with the salary, as an encouragement. It urges them to become punctual and develop discipline skills, which benefits them professionally and personally.
Lunch is one of the biggest concerns for professionals during their working days. They either go back home on an empty stomach or spend a significant amount on their food every month. CS’s CEO resolved this challenge for his employees by providing home-cooked, hygienic, and delicious meals without deducting any amount from their salaries.
Speaking of bonuses, the company recently distributed a surprise bonus to their workforce without any special occasion. The HR mentioned it as a kind gesture to appreciate the teams’ dedicated efforts to boost the company’s success. Honestly, it was a cherry on top of the biannual bonuses and brought a wide smile to the workforce’s faces. The handover of extra cash in the middle of the month made their day.
Apart from an initiative to fight inflation for job applications, Abdul Rafay has also taken a similar approach for his workforce. He started offering a transport allowance, along with a competitive salary and revised the amount to overcome inflation challenges later. This step also came as a surprise for the staff and brought relief to their financial matters.
Some employees, especially females, prefer to opt for a van instead of a travel allowance. The employer has also covered them by providing them with pick-and-drop services via a comfortable van.
Another step in the mission to fight inflation collectively is the initiation of a home allowance for employees by CS’s CEO. Every employee who completes their two years with the company will become eligible for this perk. An extra certain amount would be included in their salary under the name of ‘home allowance,’ making their overall package attractive. It is allowing their workforce to have a better standard of living and take good care of their families.
Talking about a good lifestyle, Creatif Soft, like some other digital marketing agencies, also provides medical to its workforce. It brings ease to the workforce when getting health-related treatments and surgeries. The company also provide EOBI benefits to employees after completing their three years with CS.
Another strike over the inflation of the Pakistan economy is to offer CS loyalty cards to his workforce. It applies to a professional after becoming a permanent employee. A specific amount is deposited into the card every month without deducting from the salary. A worker can redeem their CS loyalty card after a second work anniversary.
Additionally, there are quarterly reward meetings and yearly awards ceremonies, which are celebrated on the CS’s anniversary day. Their purpose is to pay tribute to the employee’s hard work and loyalty to the company by presenting trophies and cash. It inspires the workforce to go the extra mile in their work, punctuality, and overall professionalism.
Abdul Rafay recognizes that it takes years of hustle, perseverance, and commitment to land a leadership position. So, he provided good-conditioned cars to his management team, which persistently pushed their boundaries to climb up the corporate ladder. It was to applaud their hard work and offer them a comfortable commuting experience.
One more way he honours his management team, including supervisors, team leads, and managers, is by taking them on international tours. It allows them to take a rejuvenating break from their hectic work lives and recharge their batteries. Apart from his management team, CS’s CEO also takes all his employees on national tours, holds musical concerts, and has several fun activities. All these steps emphasize his understanding of the balance between work and enjoyment.
Overall, Creatif Soft’s founder and CEO Abdul Rafay is taking a wholesome approach for his job applicants, employees, and business. He is setting a true example of how a company’s owner can create a mutually beneficial corporate environment. He is paying a path of inspiration for other employers to follow to enhance the professional world for job applicants and employees.
