Jazz, Pakistan’s leading digital operator, has partnered with the resilient stars of the national women’s cricket team, including captain Fatima Sana, Sidra Amin, Nida Dar, Nashra Sandhu, and Gul Feroza, to champion women’s empowerment and uplift female athletes across the country. This forward-thinking partnership, marked by a contract signing during the cricketers’ visit to Jazz’s head office in Islamabad, reaffirms the company’s long-standing commitment to diversity and inclusion.
As part of the collaboration, Jazz will support various initiatives to advance women’s cricket, nurture emerging talent, and strengthen community connections by encouraging young girls to pursue sports. These initiatives include training programs to mobilize the next generation of female athletes. The partnership underscores Jazz’s commitment to diversity and inclusion.
Speaking at the occasion, Ali Fahd, Vice President Marketing at Jazz said, “At Jazz, we are committed to driving positive societal change by fostering an environment where gender equality and women’s empowerment are paramount. Our collaboration with the Pakistan women’s cricket team aims to promote inclusivity. We believe that by investing in women’s sports, we are not only uplifting individual athletes but also inspiring a generation of young girls to pursue their dreams with confidence and ambition.”
Pakistan women’s team captain, Fatima Sana, appreciated Jazz’s support, saying, “It is incredibly encouraging to see Jazz champion women’s cricket in Pakistan. This partnership will inspire young girls to pursue their passion for sports. With Jazz’s support, we are confident that women’s cricket will continue to thrive and attract new talent.”
Jazz is committed to promoting women’s sports in Pakistan. Through its video streaming platform, Tamasha, the company recently live-streamed the ICC Women’s T20 World Cup 2024, supporting the growth and visibility of women’s sports. With over 15 million monthly active users, Tamasha continues to bring female athletes to a wider audience across Pakistan.
