Facebook opened fire on Apple, claiming that the latest measures on data collection and targeted advertisements by iPhone manufacturer would harm small businesses.
The tech giants’ conflict focuses on improvements to the new version of Apple’s iOS operating software, including a transparency monitoring feature that Facebook claims will cripple its ability to deliver targeted ads.
Many of the advertisers on Facebook are small companies, and it claims that it relies on user data to produce advertising in ways that makes them more interesting and is likely to make more money.
In a conference call, Facebook vice president of business products Dan Levy said, “This is about control of the whole internet and how they try to control personalized advertising.”
In order to make its case, the social network brought full-page newspaper advertisements in major markets and launched a “Speak up for small businesses” web page.
