Fashion icon Hassan Sheheryar Yasin (HSY) continues to make history, breaking boundaries once again by not only designing for a major Hollywood production but also making a special cameo appearance in Disney+’s newly released series, Deli Boys. Directed by Ahmed Ibrahim and Jenni Koner (Girls), the series premiered on March 6, 2025, bringing a captivating story of legacy, crime, and family to global audiences.
For over 31 years, HSY has defined luxury fashion, taking Pakistan’s couture industry to new heights. A visionary entrepreneur, designer, and cultural ambassador, he has showcased his designs across Asia, Africa, Europe, North America, and South America, merging contemporary aesthetics with Pakistan’s rich sartorial heritage. As a founding member of the Pakistan Fashion Design Council (PFDC) and a multiple-time Designer of the Year award winner, HSY has cemented his legacy as a global powerhouse.
With Deli Boys, HSY once again raises the bar—becoming the first Pakistani designer not just to create costumes for a Hollywood production but to also make a brief cameo in the show. Styling lead actors Poorna Jagannathan, Saagar Shaikh, and Zainne Saleh in episodes 8 and 9, his designs infuse South Asian cultural elegance into the show’s gripping narrative.
Taking his commitment to excellence even further, HSY was personally flown to the United States to oversee fittings on set, ensuring every look met his exacting standards. Reflecting on the experience, he shared:
“Designing for Deli Boys has been an exhilarating experience, but being part of the show, even in a small way, makes it even more special. It was an honor to contribute to a Hollywood production that highlights South Asian representation, and the entire process was an incredible learning experience—both professionally and artistically.”
Beyond fashion, HSY’s influence extends far and wide. From his award-winning talk show Tonite with HSY to mentoring the next generation of creatives through the HSY Mentorship Program (HMP), he has been a guiding force in Pakistan’s entertainment and fashion industries. But what makes his journey truly remarkable is how he seamlessly juggles his thriving career with his deep commitment to philanthropy.
As Global Brand and Goodwill Ambassador for both NOWPDP and LRBT, HSY is dedicated to creating real, lasting impact. Through NOWPDP, he works tirelessly to empower and create opportunities for people with disabilities in Pakistan, advocating for inclusion and accessibility. At LRBT, Pakistan’s largest eye-care network, he champions the cause of preventable blindness, helping provide free treatment to those in need. His unwavering dedication to giving back is a testament to his belief that success is not just measured by achievements, but by the lives one touches.
This latest milestone in Deli Boys is yet another groundbreaking moment in HSY’s legendary career. With over three decades of innovation, he continues to prove that a brand Made in Pakistan is a global force to be reckoned with. Fans can now watch Deli Boys on Disney+ and witness HSY’s signature couture—and his special cameo—in episodes 8 and 9.
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