While Pakistan’s tech landscape is becoming increasingly focused on profits over people, there are still some players in the market who have their users’ best interests at the core of their product – one such app, that has been winning hearts across the country, is Muzz, the world’s largest Muslim marriage app.
Last week, Muzz held a singles event in Karachi, but with one condition: every single person had to bring their mother. Such guidelines have started to become less and less heard of as we move towards more modern means of matchmaking, but Muzz says that its policy is to create a community that would benefit from its traditions and culture, not disregard it. That’s why they called it the ‘Ammis and Singles Iftar Buffet’.
Held at Ghalib restaurant’s rooftop on Shahrah e Faisal, the event provided singles with the opportunity to meet prospects in a ‘halal’ setting that was culturally familiar and also safe for both men and women. The Muzz team held activities to ensure people were able to converse with each other without feeling awkward, including icebreaker cards on each table, a ‘meet-the-parents’ guide, and personalized profile sheets, prompting guests to share everything from their most-used catchphrases to their hidden talents.
Sana*, a 26-year-old doctor who attended with her mother and sister, spoke about how difficult it was to meet people with her demanding schedule. “I thought it would be intimidating, but the Muzz team helped. They introduced me to someone, and even my family enjoyed talking to him. We’ll see what happens next.” Another attendee, Hammad*, 29, admitted he was hesitant to come without his mother, who had passed away. “Muzz reached out, reassured me, and created a space where I felt included. I met some great people.”
Beyond rishtas, the event was also part of Muzz’s annual Ramadan campaign, which raises Zakat for a different cause each year. In 2020, the company funded a school in Kashmir; last year, they built a maternity clinic in Yemen. This year, with Palestine at the forefront of global consciousness, Muzz is raising funds to build a hospital for Syrian and Palestinian refugees in Jordan. Every donation made in the last ten days of Ramadan will be matched 100% by the company, with a target of raising $500,000.
The overwhelming response to Muzz’s events has allowed them to expand beyond Lahore and Islamabad to Karachi, and now a Pakistan-wide ‘Baat Pakki’ tour in May, with tickets already live in the app. While Muzz is known for its disruptive approach to digital matchmaking, these offline events are carving out a new space in Pakistan’s rishta culture – and Pakistanis across the country are welcoming it with open arms.
Download Muzz: https://muzz.com/en-US/download/
