Haleon has officially introduced Centrum in Pakistan, marking a major step in addressing the country’s growing nutritional needs. As the world’s No.1 multivitamin brand1, Centrum brings four decades of scientific research and clinical validation to support better health and well-being.
With Pakistan facing a widespread issue of micronutrient deficiencies, particularly among women of reproductive age —72% of whom lack essential nutrients2 —Haleon aims to bridge this gap with Centrum’s scientifically formulated solutions. The introduction of Centrum aligns with the company’s broader mission to enhance public health by providing accessible and effective nutritional support.
The brand is launching two variants: Centrum Adult and Centrum Silver (50+), specifically designed to cater to 60% of the population which is food insecure3. These formulations offer tailored nutrition to address the varying needs of adults and older individuals, helping to improve overall health and vitality across different age groups. Understanding the financial constraints faced by many households, Haleon, as the official brand owner of Centrum, has ensured its availability in budget-friendly sizes of 30 tablets each at a price of PKR 1,800 for Centrum Adult and PKR 2,000 for Centrum Silver, making it accessible to a diverse consumer base. With over 70% of households struggling to obtain essential micronutrients4, the launch of Centrum provides a timely and necessary intervention.
This milestone highlights Haleon Pakistan’s commitment to a healthier future by ensuring greater access to high-quality nutrition through the official local launch of Centrum. With Centrum now officially available, Haleon Pakistan is also ensuring a regulated supply chain, replacing unofficial or unregulated grey trade channels which often bypass standard quality controls, regulatory oversight, and fair pricing mechanisms.
