Daraz Pakistan has entered into a strategic partnership with Unity Retail, Pakistan’s leading e-commerce enablement platform, to simplify and digitise logistics operations for major brands across the country. This collaboration marks a significant step in Daraz’s evolution as the company begins offering logistics as a service to businesses outside its core marketplace for the first time.
Through this partnership, Daraz and Unity Retail aim to streamline the entire delivery process by integrating courier services with modern software systems. The solution will be available in the top 80 cities of Pakistan and will manage every stage of delivery—from initial pickup to transportation and final drop-off. It will also offer services such as cash-on-delivery, returns management, and faster delivery options powered by advanced systems developed by Daraz over the years.
Businesses using the service will benefit from improved operational efficiency and greater visibility into their logistics operations. Customers, in turn, will enjoy a more reliable delivery experience, with clear tracking updates and enhanced transparency from the moment they place an order to the time it is delivered. The offering is designed to scale with business needs, including during peak shopping periods and seasonal demand surges. The service will also include defined service-level agreements, performance tracking, and delivery guarantees, giving businesses greater confidence in their fulfilment operations.
“By opening up our logistics network to other brands, we’re making it easier for businesses to grow and serve their customers more effectively,” said Ahmed Tanveer, Chief Operating Officer of Daraz Pakistan. “This partnership with Unity Retail allows us to bring the technology, infrastructure, and expertise we have developed over the years to the wider retail ecosystem.”
“The success of e-commerce hinges on one key factor: timely and reliable delivery. It’s not just the last step in the journey, it’s often the only physical touchpoint between a brand and its customer. At Unity Retail, we believe delivery is a core part of the customer experience, and our mission is to help brands deliver on their promises, literally. This partnership with Daraz isn’t just about logistics, it’s about unlocking e-commerce’s true potential across Pakistan. Together, we’re making reliable delivery more accessible than ever, accelerating digital commerce adoption nationwide,” said Mohammed Atif Sami, Founder & CEO, Unity Retail
This move strengthens Daraz Pakistan’s position not only as an e-commerce leader but also as a technology-driven logistics partner, helping to shape the future of retail delivery across Pakistan.
About Daraz Group
Founded in 2015, Daraz is the leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. It empowers sellers and consumers with cutting-edge marketplace technology, targeting a rapidly growing region of 500 million people. By building an integrated infrastructure covering e-commerce, logistics, payment and financial services, the company aims to deliver an immersive, personalized shopping experience and uplift South Asian communities through the power of commerce.
For more information, please visit www.daraz.com or follow Daraz on LinkedIn (www.linkedin.com/company/daraz/) for regular corporate updates.
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About Unity Retail
Unity Retail is Pakistan’s leading e-commerce enablement platform, revolutionising courier accessibility and logistics usability for businesses of all sizes. As pioneers of courier interoperability standards now widely adopted across the ecosystem, Unity Retail has simplified how brands connect with logistics partners. Its AI-powered OMS, WMS, Last-Mile Management, Returns Handling, and shipment tracking solution Trackar, continue to evolve rapidly, making it the fastest-adopted logistics stack by modern brands in Pakistan.
For more information, visit: https://unityretail.com or follow Unity Retail on LinkedIn https://www.linkedin.com/company/unity-retail