Apple’s new iPhone 17 launch has not received the warm welcome the company expected. Reports suggest that Apple lost nearly $50 billion in market value shortly after the big event.
The company introduced some exciting updates, including record-breaking battery life and the new ultra-thin iPhone Air. However, many analysts and critics described the changes as “incremental” instead of truly revolutionary.
This reaction disappointed investors, who were hoping for features that would once again set Apple apart in the smartphone market.
Apple highlighted improvements in design, durability, and artificial intelligence–powered features during the launch event. The iPhone 17 models are lighter, smarter, and promise to last longer on a single charge than any iPhone before.
Still, these upgrades were not enough to convince the market that Apple had delivered something groundbreaking.
For years, Apple has been known for setting trends and creating products that redefine technology. This time, however, the reaction suggests that people feel the company played it safe rather than bold. As a result, Apple’s stock dropped, wiping billions from its market value.
Despite this rocky start, Apple still enjoys one of the most loyal customer bases in the world. Millions of people continue to upgrade to the newest iPhone every year, regardless of reviews or analyst opinions.
The real test for the iPhone 17 will come during the upcoming holiday season. If sales remain strong, Apple could quickly recover from the initial setback and prove that its latest lineup still has the power to win customers and drive growth.
