Pakistan’s sporting story is not a chapter; it’s a continuum. A journey that begins with legends like Jahangir Khan, who reigned supreme in squash, and Sohail Abbas, whose hockey goals electrified stadiums worldwide. Their legacies set the stage for today’s rising stars.
Now, athletes like Arshad Nadeem, whose Olympic gold in javelin has already secured him a place among Pakistan’s greatest, Noor Zaman, Arslan Ash, and the Pakistan Hockey Team, are writing new stories of ambition and excellence. Noor Zaman, following in the footsteps of his grandfather Qamar Zaman, has already captured a world championship title. Arslan Ash, with six EVO crowns, is proving that esports, too, can carry national pride onto global stages. And the Pakistan Hockey Team, as recent runners-up at the Nations Cup, is rekindling memories of the country’s golden years.
The Pehchaan campaign by PTCL & Ufone ties this journey together. It is a reminder that Pakistan’s identity is not bound to one era or one sport; it is a living legacy that grows with every generation.
As part of this movement, PTCL & Ufone have released a TVC showcasing the resilience of athletes across different sports, connecting the triumphs of the past with the promise of the future.
As new stars rise, we must celebrate them not in silence, but with the same passion that once echoed through stadiums for our past heroes. By spotlighting them today, the campaign aims to spark awareness among the youth, reminding them that they, too, can be the torchbearers of tomorrow’s sporting legacy.
