Through innovation, risk-taking, and local empowerment, tapmad continues to redefine streaming entertainment in Pakistan.
Sony proudly celebrates tapmad’s remarkable rise as Pakistan’s leading OTT platform, recognising its exceptional growth and commitment to content innovation since its inception in 2017. Over the years, tapmad has emerged as a pioneer in digital entertainment, offering premium live sports, original productions, and on-demand content to millions across the nation.
Reflecting on tapmad’s strategic approach, Bilal Naushad, Chief Commercial Officer, shared insights into the company’s growth philosophy:
“That is one of key strategies behind everything that we do that it has to be backed by research and data. It was a sort of reverse engineering as well because one of the key drivers to our success is our ability and I would say openness to experiments, because we know that not everything we do will be a success, and the past 8 years I’ve been in tapmad we’ve had tons of failed experiments and we’ve learned from every one of them.”
Sony recognises that this mindset of experimentation and continuous learning has positioned tapmad at the forefront of Pakistan’s digital media evolution a platform unafraid to take risks and innovate its way forward. With Zainab Nasir, collaborator Sony MEA, leading this one-of-a-kind documentary that will take you behind the scenes of tapmad and show you what it takes to be number #1 in the game.
Aly Rana, Chief Operating Officer, reflected on tapmad’s pioneering spirit and its drive to keep raising the bar in the OTT industry:
“We’ve been the leading innovators in the OTT space in Pakistan it’s a tough mantle to carry, but we are trying to grow as much as we can. The most important part is to ensure that we have the right content, so our viewers get access to the content they don’t normally do. But in addition to that we have to consistently innovate, be agile, making sure our product is by far the better product among our competitors.”
Sony commends tapmad’s forward-thinking approach, its consistent push for quality, and its vision of empowering local filmmakers, writers, and creative professionals. Alongside Kaiser Jillani, Demand Creation Manager at Sony MEA deeply appreciating tapmad’s commitment to empowering young filmmakers.
With innovation at its core and a mission to inspire new talent, tapmad continues to set the standard for OTT streaming in Pakistan and beyond.
Watch the full documentary:
https://www.alphauniverse-mea.com/event-detail-online/inside-tapmad-pioneering-ott
