The International Cricket Council (ICC) has appointed Myco as the master digital rights holder for all ICC events in Pakistan until 2027.
Under this partnership, Myco will deliver world-class cricket coverage to millions of cricket fans across the country through Myco and our partners: PTV Sports, Tamasha & Geo Super. Additionally, Myco has sub-licensed the streaming rights for 2026 to Tapmad and ARY Zap, ensuring fans can access every match on multiple digital platforms.
Mr. Umair Masoom, Managing Director of Myco, said:
“Cricket is part of the heartbeat of Pakistan. Through this partnership, we’re not just bringing matches to screens, we’re connecting fans with the game they love in ways that are seamless, interactive, and engaging.”
This milestone reinforces Myco’s commitment to innovation in digital entertainment and sports streaming, offering fans unmatched access to ICC tournaments, including World Cups, Test Finals, and U19 events.
