Grace Hospitality, one of Pakistan’s most forward-moving and visionary hospitality groups, proudly announces the signing of its inaugural franchise partnership for its new economy scale brand, Traveller by Grace Hospitality in Lahore.
This milestone marks the official launch of Grace’s franchise development model, setting the stage for a new phase of growth and innovation in Pakistan’s hospitality sector. Traveller represents Grace’s commitment to creating modern, accessible, and design-driven experiences tailored for today’s pocket friendly traveler.
The signing ceremony brought together senior leadership from both organizations, including Muhammad Ismail Khattak, CEO of Grace Hospitality, and Shahzad Ahmad, CEO of Shahzad & Sons Hospitality. Together, they celebrated a partnership that reflects Grace’s vision of fostering local collaboration and setting new benchmarks for hospitality in Pakistan.
“Grace Hospitality has always envisioned redefining the hospitality landscape in Pakistan, one that blends modernity, comfort, and cultural warmth,” said Muhammad Ismail Khattak, CEO of Grace Hospitality. “The launch of Traveller is the first major step in turning that vision into a national reality. This milestone marks the beginning of an exciting growth journey as we expand Traveller across key destinations in Pakistan.”
Designed for the budget friendly travelers, Traveller by Grace Hospitality is an economy lifestyle brand offering value-driven stays, operational excellence, and Grace’s distinctive services, ensuring every stay feels comfortable and hassle-free.
The introduction of Traveller reinforces market confidence in Grace Hospitality’s growing brand portfolio and reflects its ambitious vision to develop 50 hotels across Pakistan within the next decade. This initiative underscores the group’s dedication to driving sustainable hospitality growth while nurturing local talent and communities.
