PayFast Marks Eight Years of Growth with Launch of Raast QR Payments
Pakistan’s leading licensed payment platform and the first Merchant Service Provider to launch Raast, PayFast, marked 8 years of growth and innovation with the launch of Rah-e-Raast, a doorstep QR payment solution designed for QR-based payments at the point of delivery.
Over the past eight years, PayFast has enabled secure, reliable, and scalable digital transactions for thousands of merchants across e-commerce, retail, and services contributing meaningfully to Pakistan’s transition towards a cashless economy. The rollout of Rah-e-Raast has been carried out in collaboration with Unity Retail and SLG Trax, bringing the delivery and retail ecosystem into real-world QR payment implementation.
Rah-e-Raast, enables customers to pay instantly at the doorstep by scanning a dynamic Raast QR code on the delivery parcel using their banking app. Payments are processed in real time via PayFast, with instant confirmation shared with Unity Retail and SLG Trax for order completion, while funds are settled directly into the merchant’s account by the next business day—reducing cash handling and reconciliation delays.
The milestone reflects a broader shift in payment behavior across Pakistan. Over time, businesses supported by PayFast have moved from cash-heavy collections to digital transactions that are easier to track, reconcile, and scale. As digital acceptance becomes a core part of everyday commerce, PayFast continues to serve merchants across e-commerce, retail, and services nationwide.
“Eight years ago, PayFast set out to simplify how businesses accept and manage payments in Pakistan,” said Adnan Ali, CEO, PayFast. “Today, with Rah-e-Raast and our expanding suite of digital acceptance tools, we are focused on helping merchants digitise everyday transactions—especially at the last mile, where cash has traditionally dominated.”
Mr. Syed Arshad Raza, Chairman PayFast and CEO, Premier Systems Limited: “PayFast’s commitment to building practical, scalable payment infrastructure that supports real-world commerce. By digitising last-mile payments, we are strengthening transparency, efficiency, and trust across Pakistan’s digital economy.”
Key Highlights
- Rah-e-Raast introduces QR payments into doorstep delivery journeys, where cash-on-delivery remains prevalent
- Pakistan’s first QR payment solution at the point of delivery
- Aligned with the Prime Minister’s vision for a cashless economy
Rah-e-Raast addresses a key operational challenge in deliveries. While cash-on-delivery offers familiarity for customers, it creates friction for businesses and delivery teams—through cash handling, delayed settlements, and reconciliation gaps. A simple QR scan at the doorstep enables faster payments for customers while providing clearer transaction records for merchants.
By placing QR acceptance directly into the last-mile delivery moment, Rah-e-Raast extends digital payments beyond online checkouts and in-store counters—digitising a high-frequency, real-world payment step without altering how customers receive their orders.
Alongside this launch, PayFast continues to offer a comprehensive merchant toolkit through its digital acquiring platform, including Raast Person-to-Merchant (P2M) payments, QR acceptance, Google Pay, payment links, invoicing solutions, checkout tools, POS services, and payment gateway solutions. PayFast is the first Merchant Service Provider for Raast P2M payments.
PayFast operates under the leadership of CEO Adnan Ali and the guidance of Syed Arshad Raza, Chairman, PayFast. Premier Systems Limited is the holding company of PayFast.
Licensed as Pakistan’s first payment gateway to receive a PSO/PSP commercial licence from the State Bank of Pakistan, PayFast is also the country’s largest payment gateway by number of clients. With over 8,000 brands onboard and approximately 80% e-commerce market penetration, the company reflects the scale and depth of its merchant ecosystem.
The anniversary gathering brought together public- and private-sector stakeholders and featured a keynote by Sohail Jawad, Executive Director, State Bank of Pakistan, who highlighted the importance of policy and industry collaboration in expanding digital acceptance.
“Industry collaborations that expand digital acceptance—particularly for real-world use cases like deliveries—help strengthen trust, transparency, and convenience for businesses and consumers alike,” he noted.
As part of the celebrations, PayFast recognised long-standing brand partners including Sana Safinaz, Ticketwala, GulAhmed, and K-Electric, alongside ecosystem and payment partners such as Easypaisa, JazzCash, Faysal Bank, Bank Alfalah, and other leading banks. Commemorative shields were presented to select partners in recognition of their continued support in advancing digital acceptance across Pakistan’s commerce and delivery journeys.
