Startup Pakistan is proud to highlight the journey of SaleCompass, a UK based startup founded by Pakistani entrepreneur Danyal Mohiuddin, who is building innovative AI solutions to transform how small and medium sized enterprises understand and grow their performance through a powerful revenue intelligence platform providing predictive analytics and attribution modelling.
At a time when businesses are overwhelmed with fragmented data and rising operational costs, SaleCompass is solving one of the biggest challenges faced by small and medium enterprises worldwide knowing what truly drives revenue.
The Vision Behind SaleCompass
Revenue generation today is more complex than ever. Customers interact with brands through multiple touchpoints social media, Google ads, delivery apps, websites, emails, and in-store visits. Yet most small businesses have no clear way to connect all these interactions and understand what actually influences revenue.
This is the problem that inspired SaleCompass.
Founded in London by Danyal Mohiuddin, SaleCompass is an AI-powered revenue intelligence platform designed specifically for restaurants, franchises, retail brands and local service businesses. The platform unifies digital and offline data into a single intelligent dashboard, helping business owners move from guesswork to making decisions based on data.
What Makes SaleCompass Unique
Unlike basic analytics tools that only track online activity, SaleCompass connects the full customer journey from ad impressions to in-store purchases.
The platform integrates data from:
- Google, Meta, TikTok and other digital ad platforms
- Delivery apps and online ordering systems
- Point-of-Sale (POS) systems
- CRM and customer databases
- Website and social engagement
All of this is processed through AI to give business owners real-time insights, accurate attribution and predictive analytics. Something previously available only to large corporations.
SaleCompass solves this by providing:
- AI-powered attribution to measure real ROI
- Predictive analytics to forecast trends
- Sentiment intelligence to understand customers
- Real time dashboards and alerts
- Seamless integrations across all platforms
- Automation tools to optimize revenue spend
In simple terms, SaleCompass gives small businesses a single source of truth for their revenue performance.
Backed by Research and Academic Contribution
Beyond entrepreneurship, Danyal Mohiuddin brings a strong academic foundation to his work.
During his Master’s studies in the UK, he published two peer-reviewed research papers in the Journal of Business Insight and Innovation, focusing on:
- HR technology adoption in digital banking, and
- Adaptive AI and Marketing systems in emerging economies
These publications reflect his deep understanding of how AI, analytics, and business strategy intersect knowledge that directly shapes the innovation behind SaleCompass.
Mentoring the Next Generation in the UK
In addition to building SaleCompass, Danyal is actively contributing to the UK academic and research community.
He regularly mentors international students and early-stage researchers in the UK, guiding them on how to structure, write and publish academic research papers during their Master’s programs. Through this mentorship, he is helping aspiring professionals strengthen their academic profiles and build successful careers in technology and innovation.
This combination of entrepreneurship, research, and mentorship demonstrates a strong commitment to both technological advancement and community development.
Already Making an Impact
Since its launch, SaleCompass has begun working with businesses across within the UK and internationally, helping brands bring clarity to their revenue intelligence.
With clients ranging from restaurants to retail and service businesses, the platform is proving that AI-driven revenue intelligence is not just for big enterprises. It can be accessible, affordable, and practical for everyday entrepreneurs.
Inspiring the Next Generation
Startup Pakistan believes stories like SaleCompass are important for young Pakistanis to see.
Danyal Mohiuddin’s journey from studying in the UK to publishing academic research and building an AI startup that serves globally shows that with the right vision and skills, Pakistani innovators can compete at the highest international level.
His work demonstrates that:
- World-class technology can be built by Pakistani founders
- AI innovation is not limited to Silicon Valley
- Small businesses can be empowered through intelligent systems
- Pakistani talent can create solutions with global impact
A Message to Young Entrepreneurs
The success of SaleCompass is a powerful reminder that problems faced by businesses everywhere can be solved with creativity, technology, and determination.
Startup Pakistan encourages young students, developers, and entrepreneurs to take inspiration from this journey, identify real-world problems, build meaningful solutions and aim to create startups that make a difference.
Startup Pakistan congratulates Danyal Mohiuddin and the SaleCompass team on their innovation and wishes them continued success in building technology that empowers businesses worldwide.
For more details visit https://www.salecompass.uk/
