The JAECOO 7 is strengthening its position as one of the most successful vehicle in the UK, with its latest sales performance highlighting the growing acceptance of Chinese automotive brands in one of the world’s most established and competitive automotive markets.
According to Autocar, the JAECOO 7 was the UK’s best-selling new car in September 2026, recording 10,813 registrations and securing the No.1 position for the second time this year, after previously topping the UK sales charts in March. The achievement is particularly significant given the highly competitive nature of the British automotive market and the presence of long-established European, Japanese and Korean manufacturers.
Collectively, Omoda & Jaecoo recorded 22,296 registrations in the UK in September, setting a new high in a highly competitive market.
A Global Product with Growing Market Acceptance
The JAECOO 7’s UK success is particularly relevant because it demonstrates that the product is competing successfully not only in emerging markets but also in a mature market where customers have a wide range of established SUV choices.
The model’s growing acceptance is being driven by a combination of SUV styling, advanced technology, electrified powertrains, competitive value and everyday practicality. The strong value proposition and high-tech interior are key factors behind its rapid rise in the UK, where the brand has built a substantial dealer network in a relatively short period.
From UK Recognition to Pakistan
The same JAECOO 7 is also playing an important role in the development of the premium electrified SUV segment in Pakistan.
Backed by Nishat Group through NexGen Auto, OMODA & JAECOO has established a growing presence in Pakistan, combining global product technology with local investment and an expanding automotive footprint. The brand has also progressed into local assembly, strengthening its long-term commitment to the Pakistani market.
In Pakistan, the JAECOO J7 SHS-P brings the brand’s Super Hybrid System to local customers, combining electric driving capability with petrol-powered range and flexibility. The model offers 341 hp, 525 Nm of torque, a 90+ km pure-electric range and a 1,200+ km combined range, positioning it as a compelling option for customers seeking premium SUV performance without the limitations associated with a purely electric vehicle.
OMODA & JAECOO Pakistan has positioned the J7 SHS-P as Pakistan’s No.1 PHEV, reflecting the brand’s positioning of the model within the country’s growing plug-in hybrid segment. With over 3,000+ bookings in the first 40 days of launch, and a highly competitive price point (PKR 9,999,000), it becomes an ideal choice for the Pakistani consumer.
Nishat Group’s Role in the Journey
The JAECOO 7 story also represents a wider opportunity for Nishat Group and NexGen Auto. The group is not simply introducing imported products into Pakistan; it is building a broader automotive ecosystem around OMODA & JAECOO, including local assembly, customer support, dealership development and an expanding portfolio of new-energy vehicles.
This creates an interesting connection between the JAECOO 7’s international performance and its growing presence in Pakistan. In the UK, the model has demonstrated that a relatively new Chinese automotive brand can compete directly with established manufacturers and reach the top of the national sales charts. In Pakistan, the same product is contributing to the development of the premium PHEV category under the backing of one of the country’s largest business groups.
From the UK Sales Charts to Pakistani Roads
The JAECOO J7’s journey illustrates how quickly the global automotive landscape is changing. A brand that was relatively new to the UK market has now achieved the position of the country’s best-selling new car for September 2026, while the same vehicle is simultaneously available to Pakistani consumers as part of a rapidly expanding new-energy vehicle portfolio.
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