Pakistan and India are both known around the world as cricket-crazed nations. A battle between rivals is tense entertainment that is watched by millions of people across the world.
The T20 world cup showdown between the two teams on Sunday night was no exception. Brands in both nations took advantage of the opportunity and ran social media campaigns for maximum exposure. Different brands in Pakistan offered varied programmes. Careem Pakistan was one of the brands that stood out.
While the cruise app promoted its #MuftayKaMauka promotion, it also promoted Zomato, an Indian food delivering, dining, and restaurant discovery service.
Careem Pakistan confirmed on social media that the order money placed through their app would be refunded. (Until 9 p.m.)