Pakistani Auto Dealers Exploring New Avenues of Collaboration With China

“In recent years, made in China and Chinese brands have begun to become real players and drivers in the global auto industry. With the help of China’s leading automotive industry communication platform, we can learn about the latest exciting trends in the automotive industry,” shared by Bilal Chaudhary, a Pakistani auto dealer in Gujrat, while expressing his excitement at the Automobile Show Shanghai and Chery’s Annual Global Dealer Conference.

Chery presented its latest products, created live experiences and hosted user salon co-creation sessions at the Shanghai International Automotive and Manufacturing Technology Exhibition, one of China’s most authoritative and influential auto shows, kicked off on April 18. It coincides with Chery’s 2023 Global Dealer Conference, which is also the first face-to-face meeting between Chery and its global partners in three years. The conference aimed to strengthen Chery’s internationalization strategy, listen to the needs of the global market, and negotiate future development plans with its global partners. It also means that Chery will once again accelerate its global market strategy.

The past year of 2022 has witnessed both risks and opportunities. The global automotive market experienced a year-on-year sales decline of 1 percent amid numerous uncertainties such as chip shortages and logistics constraints. While Chery sold 450,000 units in overseas markets, matching its best-ever record, it bucked the trend with a 68 percent year-on-year increase.

“Chery’s products have been incredibly successful in the global market, and we have been impressed with its performance in Pakistan as well.” Bilal’s partnership with Chery has resulted in the successful launch of two vehicle models, the Tiggo 4 and Tiggo 8. Pakistani customers have been consistently impressed with the quality of the vehicles. “We suggest launching more models and variants of Tiggo in our region so that customers like to have more options to choose from. The internationally successful Arrizo can be a good project in the Sedan category to launch,” Bilal added.

Bilal said that the convention provided a great opportunity for Pakistani dealers and Chery to reconnect, share insights and explore new ways of working together. “We worked with nearly 1,000 Chery dealers from Europe, South America, the Middle East and other regions to closely appreciate Chery new energy products, hybrid platforms and other scientific and technological exhibits, exchange on industry trends, cooperative products and models, and bring the advanced concepts back to Pakistan.”