The marketing team of the new popular movie, ‘Barbie’ has taken advertising to a whole new level. Effective marketing strategies using the latest technologies, partnering with the brands, and shifting the whole world to the theme of pink color, ‘Barbie’ production and marketing team has set the bar high.
Recently, a 3-D billboard featuring a gigantic Barbie doll coming to life and taking a step out of her Mattel box captivated the attention of the world. The huge 3D billboard stands next to Burj Khalifa.
The CGI video has been created by a regional creative content agency, ‘Eye Studio’. The doll can be seen wearing a jumpsuit, a pair of white-framed cat-eye sunglasses, and black heels. Eye Studio uploaded the video of the CGI video, garnering huge appreciation from viewers worldwide.
The movie featuring Margot Robbie and Ryan Gosling, released on July 21st is expected to be released in UAE soon. The blockbuster movie broke the records and collected $ 162 million in just 2 – 3 days in North America, earning $337 globally.
