“Our vision is to build a community to provide a solution to every small Pakistani business to be digital. There are millions of local businesses operating in Pakistan that need to go digitalize their systems to 10X their revenue and grow to boost Pakistan’s economy. I believe we are all set to do this because of the 1st mover advantage towards this mission, highly expert’s team, and the ability to sustain through bootstrapping.”, said Ayan Sheikh – CEO & Founder
Pakistan-based IT company Eshal Corporation has a goal to make every small business go Digital. Hence, to achieve this goal, Eshal Corporation provides digital business solutions to make a boost to the development and growing up of local businesses.
The startup began with the idea of founder and CEO, Mr. Ayan Sheikh to achieve a goal of making every single business to be digital in Pakistan. With the help of teams of experts in Digital Marketing, Advertising, Digital branding solutions, Content Writing, Creative design studio, Web and Application Development, etc hope to deliver quality at easily affordable.
The solution is built specifically for the Pakistani market and the eventual goal is to provide a complete business solution at one stop. More than this, they also want Eshal Corporation to become a community. They are developing a social community where small businesses can grow and come forward as leading profitable companies in the future.
Why digitalization in Pakistan may help your company thrive?
Fair play in cyberspace
Small and medium-sized enterprises may compete and attract targeted visitors with digital marketing. Small businesses now have access to sales and marketing techniques formerly exclusively accessible to major organizations
Cheaper than conventional marketing
Small firms have limited resources and funding. That’s why digital marketing is a better, more cost-efficient, and more successful marketing medium. In summary, digital marketers have lower CPLs than conventional marketing channels.
Substitutions
The conversion rate of incoming visitors into leads, subscribers, and revenues is how online companies assess performance. Businesses are optimizing their digital marketing campaigns for conversions. In terms of increased conversion rates, SEO, SMM, and email marketing give above-average outcomes.
Better Revenues
Higher conversion rates achieved by efficient digitalization strategies will result in greater and higher income for you and your company. Google says digital makers may anticipate 3 times revenue increase.
Digitalization will help SMEs with numerous difficulties. They have significant capital management expenses, difficulty controlling actual money streams, and significant risk of corruption and leakage. SMEs may better control their cash flow by using digitalized techniques of payments and transactions. These SMEs will also be immediately incorporated in the mainstream financial sector, allowing them to access conventional financial firms’ credit. This would help close Pakistan’s 277-billion-rupee credit demand deficit. However, certain crucial variables prevent SME digitalization.
Nevertheless, the “Trade Development Authority of Pakistan (TDAP)” and the “Ministry of Information Technology (IT)” have been working to modernize and digitize Pakistani SMEs. For example, TDAP recently inked an MoU with Alibaba, a worldwide e-commerce powerhouse, to promote trade by SMEs in Pakistan via their e-commerce channel. Alibaba will give offline and online training programs to SMEs as part of the MoU. Similarly, the Ministry of IT has prioritized the creation of enabling infrastructure for SMEs in its 2017 Digital Pakistan Policy, which includes emerging technology parks in provincial and federal capitals with world-class data and network facilities.
