The Competition Commission of Pakistan (CCP) has fined Al-Ghazi Tractors Limited (AGTL) Rs40 million for making a false claim in its advertising. The company had promoted its New Holland tractors by stating that they offer 30% extra diesel savings. However, this claim was found to be untrue.
AGTL said that their claim was supported by the Agricultural Mechanization Research Institute (AMRI) in Multan. But upon investigation, the CCP discovered that there was no solid proof to back up this claim. The advertisement was considered misleading and gave the wrong impression to buyers—especially small farmers.
Small farmers often rely on such fuel-saving claims to make informed decisions while buying expensive farming equipment. By making a false promise, AGTL may have caused them financial harm and misled them into purchasing a product that didn’t deliver what was advertised.
The CCP took strict action to ensure that companies stay honest in their marketing and do not take advantage of consumers. This penalty sends a strong message to all businesses in Pakistan: misleading advertisements will not be tolerated, especially when they hurt the most vulnerable people.
