Global tech company ASSORT TECH, founded by Mr. Aftab Ahmad, rewarded its team members with 4 plots, 6 Umrah packages for their parents, 6 Honda 125 motorcycles, and 1 car as recognition for their dedication and commitment during the company’s challenging journey. From the office boy to top-tier management, eligiblity based on their contributions and resilience throughout the struggle.
One of the most remarkable aspects of this reward initiative is that it comes with no conditions or bindings. The rewards are an open acknowledgment of the hard work and efforts made by the team during the company’s struggle—not tied to future obligations or agreements, as is often the case in the industry. Aftab Ahmad firmly believes that rewards should be a genuine token of gratitude, not a tool to impose limitations on employees’ freedom.
Aftab openly criticizes the culture prevalent in the industry, where employees are often bound by agreements in exchange for incentives. He aspires to change this mindset and establish a culture where leaders genuinely appreciate their team’s contributions without attaching strings. He has encouraged other industry leaders to adopt this philosophy, rewarding their teams for past efforts rather than leveraging rewards as future commitments.
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Aftab Ahmad, the Founder and CEO of ASSORT TECH, leads one of Pakistan’s premier tech companies. His journey is a powerful testament to resilience, vision, and innovation. Born into a middle-class family in tehsil Balakot, Aftab’s father worked as a woodcutter to support the household. After the catastrophic 2005 earthquake, Aftab and his family were forced to relocate to Lahore, where he pursued education and sought a brighter future.
Aftab earned a scholarship to pursue his degree in Computer Science, but maintaining it required a high CGPA, which added significant pressure. Balancing academics and entrepreneurship was a constant challenge during his university days. Motivated to repay a loan and driven by his entrepreneurial spirit, Aftab founded ASSORT TECH during his third semester with a single chair and zero investment. Managing both studies and business was far from easy, and there were moments of feeling overwhelmed. However, his determination and focus helped him persevere. Today, ASSORT TECH is home to hundreds of professionals and has become a pioneer in showcasing Pakistan’s tech expertise on the global stage.
He has silently struggled for the past 10 years, working tirelessly to change the lives of many people along the way. His journey is a testament to how perseverance, dedication, and a clear vision can transform not just one’s own life, but also the lives of others. Over the years, Aftab has remained focused on his mission, providing opportunities, guidance, and support to those around him. His efforts have become an example of how selfless commitment can create a lasting impact, and his success serves as an inspiration for others who face similar challenges in their own lives.
ASSORT TECH focused on emerging technologies, understanding that the future will bring significant challenges. Aftab believes that for Pakistan to compete on the global stage, young talent must be trained and developed to meet international standards. His vision includes shaping the future of technology in Pakistan by creating a trustworthy and quality-driven environment where both businesses and employees can thrive. He is committed to ensuring that the country’s tech industry not only keeps pace with global advancements but also sets new standards for excellence. Additionally, the company specializes in mobile app development, with core expertise aimed at transforming businesses digitally. With this expertise, they have successfully served some of the biggest names in the world, helping them enhance their digital presence and operations.
Aftab envisions a future where such practices will lead to greater progress, quality, and sustainability in Pakistan’s tech industry. By valuing people’s hard work and honoring their aspirations, he aims to inspire a new era of leadership that prioritizes human capital as the true driver of success.
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