Bank Alfalah, one of Pakistan’s leading commercial banks, has unveiled its redesigned website. It is now an end-to-end digital acquisition platform built to simplify the customer journey from product discovery to onboarding. The website reduces decision-making time with structured comparisons and eligibility cues, gives users greater control through self-serve tools and application tracking, and serves as a single hub for all of the Bank’s digital and physical offerings.
What’s new
- Seamless journeys: Easy steps to compare, choose, apply, and track products with clearer calls to action.
- Smarter navigation and search: Simple layout, powerful search, and product pages highlighting key benefits, fees, and eligibility upfront, with an integrated product comparison feature.
- Faster and more accessible: Mobile-friendly design, and features that make the site inclusive for everyone.
- Consistent experience everywhere: Smooth connection between website, branches, contact centre, and the Alfa App.
- Built-in security: Stronger data protection and secure transitions during the onboarding process.
Products and services at a glance
The new website highlights a full spectrum of banking solutions with simplified onboarding across:
- Accounts: Personal, Islamic, Premier, and Business options.
- Cards: A wide selection with lifestyle rewards, global acceptance, and easy comparison.
- Financing: Straightforward personal finance journeys with transparent terms.
- Auto Loans: Flexible plans with guided calculators.
- Roshan Digital Account: One-stop for overseas Pakistanis to bank, invest, and remit.
- Wealth: Advisory pathways and booking for tailored solutions.
- SME: Dedicated services to help businesses start, run, and grow.
- Alfa App link-ups: Quick hand-off from web research to in-app completion.
Muhammad Yahya Khan, Chief Digital Officer at Bank Alfalah, commented on the unveiling:
“This launch advances our digital-first strategy with a site that is fast, clear, and conversion-ready. We designed every journey to help people find the right product, apply with confidence, and move forward on the web or in Alfa without friction.”
The refreshed website marks a significant milestone in Bank Alfalah’s journey towards digital-first banking. By offering structured decision tools, faster onboarding, and a unified access point, the site ensures customers enjoy a seamless experience across both digital and physical platforms. It stands as the central hub for Bank Alfalah’s innovative offerings and reinforces the Bank’s commitment to lead Pakistan’s digital banking transformation.
