Bank Alfalah, one of the leading commercial banks in Pakistan, has entered into a strategic three-year partnership with Legends Arena, a multi-sports and lifestyle facility, to support sports, healthy living and community-led engagement. To kick-off the partnership a friendly match was played between legendary Pakistani squash player Jahangir Khan, widely regarded as one of the greatest athletes the sport has produced. He won the World Open six times and the British Open ten times, dominating men’s squash through the 1980s. He is most famous for his unbeaten run of 555 consecutive matches from 1981 to 1986, a streak Guinness World Records lists as the longest unbeaten run in men’s squash and Atif Bajwa, President and CEO Bank Alfalah.
As a purpose-built ecosystem that brings together sports, fitness, youth development and family recreation, Legends Arena serves as a hub for young adults, families, aspiring athletes and fitness enthusiasts. This partnership reinforces the Bank’s commitment to supporting Pakistan’s youth, community and emerging talent.
Bank Alfalah will enable digital banking solutions at Legends Arena to facilitate seamless, cashless transactions across bookings, payments and on-ground spending. The Bank aims to support a more connected sports and lifestyle ecosystem the improves convenience for the community.
