Brand Spectrum, an award-winning strategic communications agency, has achieved a significant milestone by becoming an officially accredited Media Buying House by both the All Pakistan Newspapers Society (APNS) and the Pakistan Broadcasters Association (PBA). This dual accreditation empowers Brand Spectrum to plan and execute media buying campaigns across Print, Electronic, and Digital Media platforms, placing it among a select group of firms in Pakistan offering comprehensive 360-degree communication solutions.
Founded in 2017, Brand Spectrum has built an impressive and diverse portfolio of local and global clients. Its clientele includes renowned names such as Nestle, IFFCO, TECNO, AzkoNobel, Beaconhouse, DESCON and STYLO Shoes reflecting the agency’s commitment to delivering reliable, result-driven media and communication services across Pakistan and beyond.
With 400+ creator-led campaigns, 1,000+ influencer engagement, and a very strong Digital Marketing and PR services footprint, Brand Spectrum stands at the forefront of public relations, creative strategy, social media, experiential and influencer marketing in the region. Its expertise is reinforced through long-term partnerships with some of the leading global and local brands.
The agency’s creative and strategic excellence has been recognized through numerous accolades, including multiple Pakistan Digital Awards, two Dragon Asia and Dragon Pakistan Awards for Best Event or Experiential Marketing for the Pepsi “Ride for Change” campaign, and a Facebook Cannes Lions Award for its work with Nestlé.
Anwar Kabir, Founder and CEO of Brand Spectrum, shared his thoughts on the achievement:
“With this accreditation, Brand Spectrum opens a significant new chapter in media buying, empowering our clients to take advantage of both conventional mass media and cutting-edge AI-driven strategies. As the media landscape evolves, we remain committed to delivering integrated communication solutions, combining traditional reach with data-driven insights, hyper-personalization, and innovative AI tools to craft campaigns that truly resonate.
We extend our sincere gratitude to APNS, PBA, and all our stakeholders for their continued trust and support.”
