Careem has recently announced to be a Digital-Out-of-Home (DOOH) Ad platform as by partnering with the Lambda Marketing Solutions. This partnership is expected to have a clear roadmap towards offering of the additional sources for Careem Captains who are interested in their vehicle’s monetization.
However, in the pilot phase of around 30 days, 20 screens got installed that has resulted in around 36,000 views as in a very short span of time. Careem has planned to even complete their installation of additional screens of around 5000 within the up-coming next phase of 3 months that is expected to result in the 3.5 million views, and this will provide the additional earning opportunity to the vehicle owners and also the captains.
The vehicles that will have the screens will also motivate both the captains and also customers with the option of free WiFi. Moreover, this platform will further be utilized to display the content that will benefit the community at a large pace such as for good civic sense, the attachment of traffic rules and also the functional safety features along with many more things.
