According to market estimates, around Rs 10.75 billion worth of chicken meat was sold in Lahore during the three days of Basant celebrations. The huge number shows how much food was consumed and how active business became during the festival.
Basant is known for kite flying, rooftop gatherings, and family get-togethers. During these celebrations, people often arrange special meals, barbecues, and parties.
Chicken is one of the most popular food items during such events because it is affordable and easy to cook in different ways. From BBQ and karahi to fried chicken and biryani, demand remained high across the city.
Traders and shopkeepers reported a sharp increase in sales compared to normal days. Wholesale markets, retail shops, and even small neighborhood stores saw heavy buying throughout the festival.
Many vendors extended their working hours to meet the growing demand. Restaurants and catering services also experienced a rush of orders as families preferred ready-made food for their gatherings.
The spike in chicken sales reflects the overall festive mood in Lahore during Basant. Large crowds, rooftop parties, and community celebrations created strong economic activity in different sectors, especially food and beverages. Along with chicken, other food items such as spices, drinks, and bakery products also saw increased sales.
Business owners described the festival period as highly profitable. For many small traders, the three days of Basant brought earnings similar to several regular weeks combined.
The figures highlight how cultural festivals not only bring joy and entertainment but also boost local markets and support livelihoods across the city.
