From fully booked hotels and packed flights to lively food streets, busy transport services, rooftop gatherings, and a sharp rise in kite and string sales, the celebration of Basant has once again breathed life into small businesses across Lahore. The festival transformed the city into a hub of economic and social activity, creating employment opportunities for vendors, artisans, transporters, hospitality workers, and countless others connected to the seasonal trade.
Markets remained active well into the night as locals and visitors alike flocked to buy traditional food, kites, decorative items, and festival-related supplies. Ride-hailing services, public transport operators, and private carriers also reported a noticeable surge in demand, while hotels and guest houses operated at near-full capacity due to the influx of domestic and international tourists.
According to estimates, Basant-related activities generated between Rs. 4 and 6 billion in economic value, providing a substantial boost to Pakistan’s economy. The increased flow of tourism, trade, and local commerce helped support small and medium-sized enterprises, many of which rely on such cultural events for a significant portion of their annual income.
Beyond its economic impact, the festival also contributed to revitalizing Lahore’s cultural landscape, reinforcing the city’s image as a center of tradition, celebration, and hospitality. While the figures are based on publicly available estimates and may vary, the overall impact highlights Basant’s potential as a major driver of economic activity when managed responsibly.
