After Threads was launched, it experienced an astonishing surge in user sign-ups, with over 30 million people joining the app within a few hours. This rapid growth caught the attention of the tech industry, and many started considering Threads as a potential threat to Twitter’s dominance in the social media sphere.
In a bold move, Mark Zuckerberg, the CEO of Meta (formerly Facebook), decided to personally engage in the competition by sending his first tweet in 11 years. In his tweet, he confidently claimed that Threads would surpass Twitter’s user base of 450 million. This statement showcased Zuckerberg’s determination and ambition to establish Threads as a major player in the social media landscape.
By directly challenging Elon Musk, the owner of Twitter, Zuckerberg aimed to generate excitement and buzz around Threads, drawing attention to its potential as a serious contender. This move not only highlighted Zuckerberg’s confidence in the app’s capabilities but also added fuel to the rivalry between the two tech moguls.
Zuckerberg’s strategic and calculated approach further emphasized his commitment to making Threads a formidable competitor. The remarkable number of initial sign-ups, coupled with his bold declaration, indicated that he believed Threads had the potential to attract and retain a massive user base, potentially reshaping the social media landscape.
