GlobalTech Corporation (GLTK:US), a US-based technology holding company specializing in artificial intelligence, big data, and digital infrastructure, has formally announced that it has entered into a definitive agreement to acquire Moda in Pelle, a well-recognized British fashion and footwear brand established in 1975. The move represents a strategic step in GlobalTech’s broader roadmap to expand its global footprint while deepening its integration of advanced technology solutions across traditional industries.
Moda in Pelle has built a longstanding reputation in the UK market through its retail outlets, online presence, and loyal customer base. The brand is known for its craftsmanship, design-driven products, and strong retail heritage. For GlobalTech, the acquisition represents an opportunity to bridge established retail operations with the company’s accelerated push toward AI-enabled digital transformation across global markets.
Strengthening GTC’s Global Presence:
Headquartered in the United States, GlobalTech maintains active operations across the US, UK, UAE, Oman, Portugal, and South Asia. The acquisition enhances the company’s physical presence in the United Kingdom, aligning with its strategy to expand market reach, diversify portfolio assets, and integrate technology into sectors with strong consumer interaction.
The acquisition also reinforces GlobalTech’s position as the ultimate holding company of WorldCall Telecom Limited (WTL), one of Pakistan’s major telecommunications and digital infrastructure players. The company leverages its AI & Big Data Centre of Excellence located within WTL Pakistan to support engineering, development, product deployment, and operational capabilities across its global ecosystem.
ThrivoAI to Power Moda in Pelle’s Digital Evolution:
A key component of the acquisition is the integration of ThrivoAI, GlobalTech’s proprietary retail intelligence and customer experience platform. ThrivoAI will support Moda in Pelle’s retail transformation journey by enhancing various operational layers, including:
- Customer analytics and behavioral intelligence
- Online shopping experience optimization
- Inventory intelligence and demand forecasting
- Personalization engines for digital commerce
- In-store digital enablement tools
The use of ThrivoAI is expected to help modernize Moda in Pelle’s customer engagement strategy and strengthen the brand’s adaptability within a rapidly shifting retail landscape.
Leadership Perspective:
GlobalTech’s leadership emphasized that this acquisition is part of the company’s long-term growth plan focused on value creation, innovation, and expanding into consumer-centric verticals. According to GlobalTech, Moda in Pelle’s brand equity combined with the company’s technology capabilities will create a strong platform for future market expansion.
A Convergence of Retail Heritage and Emerging Technology:
The acquisition occurs at a time when global retail is undergoing significant transformation. With increasing demand for digital experiences, brands with traditional retail models are actively seeking technology-driven pathways to strengthen competitiveness, improve operational efficiency, and diversify revenue channels.
Moda in Pelle, with its established footprint and customer loyalty, provides GlobalTech with a strong foundation to deploy AI-driven solutions that enhance both customer engagement and operational intelligence. The move reflects a broader industry trend toward the integration of data-driven insights, predictive analytics, and digital infrastructure into legacy retail businesses.
Part of a Growing Product and Innovation Ecosystem:
GlobalTech continues to build and expand its portfolio of in-house products and partner technologies. Its core offerings include:
– Cadnz, a digital lending and risk intelligence platform
– ThrivoAI, an AI-powered customer experience and retail insights engine
– Baseball Blitz, a sports performance and ecosystem management product
These products are supported by GlobalTech’s Centre of Excellence in Pakistan, which serves as the engineering and operations hub for data, AI, and product development. The company also engages in global thought-leadership initiatives, including #GTCTalks and the Future Craft podcast series.
With the acquisition agreement now formalized, GlobalTech and Moda in Pelle will work on integration planning, technology deployment, and operational alignment. The collaboration aims to create new opportunities for digital transformation within the retail sector while enabling Moda in Pelle to strengthen its growth trajectory in the UK and beyond.
The acquisition underscores GlobalTech’s continuing evolution from a technology holding company into a diversified ecosystem combining AI, digital infrastructure, retail innovation, and consumer engagement.
Full press release:
