Haji Kassam Haji Mohammad aka HKHM, a name that is soon to become officially recognized as a powerhouse in Pakistan’s beverage industry, has launched as a brand, marking an exciting new chapter in its storied history. While the brand may be new to the market, the legacy behind it is anything but. It all began decades ago, with the visionary Mr. Haji Kassam Haji Mohammad and his five brothers, who migrated to Pakistan during the partition. United by their entrepreneurial drive, the Teli brothers founded Pakistan Beverage Limited in 1950, aiming to provide the highest quality beverages to the people of Pakistan. The company was inaugurated on August 14, 1950, a date that resonates deeply with the nation’s history, marking the beginning of a journey that would see HKHM rise to become the first-ever Pakola bottler and, by 1985, the exclusive partner of Pepsi in Pakistan.
Over the years, HKHM has celebrated numerous milestones that reflect its growth and commitment to excellence. In 2010, the company proudly achieved the production of 50 million bottles, a remarkable feat that only grew in scale. By 2012, HKHM had embraced technological advancements with the implementation of SAP Live, underscoring its dedication to operational efficiency and innovation. This forward-thinking approach continued into 2020 when the company surpassed the 400 million Tetra Pak mark and became the first in the industry to adopt S4/HANA, an advanced ERP software that has redefined its business operations. As Pakistan’s first SAP franchisee, HKHM is not just keeping pace with the times—it’s leading the charge into the future.
The leadership team driving HKHM’s success is nothing short of exemplary. Zaid Yasin serves as Chairman, alongside Co-CEOs Nusair Siraj Teli and Qasim Zaid Teli, and Director Abdul Hadi. Together, they bring a wealth of experience, vision, and passion to the brand, steering it towards even greater heights both domestically and internationally. This dynamic leadership has been instrumental in establishing HKHM’s presence abroad, where the brand has left an indelible mark through various notable activities and representations.
HKHM’s excellence has not gone unnoticed. In 2016, the company was honored with the prestigious Bottler of the Year award, a testament to its outstanding performance and unwavering commitment to quality. Moreover, HKHM has made significant contributions to the beverage industry, particularly through its pioneering use of SAP technologies, setting a benchmark akin to competitors like Coca-Cola, Cola Next, and Gourmet. The brand’s exclusive partnership with Pepsi, coupled with its dedication to exceptional customer service, ensures that HKHM consistently stands out in a competitive market.
As an active member of the Karachi Chamber of Commerce and with representation on the board of Site Limited, HKHM is deeply embedded in the business community. The company’s collaboration with these associations, such as sponsoring the My Karachi Oasis of Harmony event, highlights its role as a driving force in fostering economic and social growth in Pakistan. Additionally, HKHM’s strong ties with the government have been crucial to its success. The company is not only recognized as one of the highest taxpayers in the country but is also heavily involved in CSR initiatives, including tree plantations and providing recycled water to public parks.
HKHM’s commitment to sustainability and innovation is evident in its groundbreaking initiatives. From spearheading R-Pet (recycled bottles) to launching new products like bottled water and Gatorade in Pakistan, HKHM continually pushes the boundaries of what’s possible in the beverage industry. These efforts are in perfect alignment with the company’s mission to deliver branded beverages of the highest quality and value, meeting the needs and aspirations of its customers while driving market leadership, sales, and profitability.
Looking to the future, HKHM envisions a fully digitized operation that will revolutionize the way it does business. The company plans to further integrate advanced technologies like S4/HANA, SAP SuccessFactors, and SAP Ariba into its operations, ensuring it remains at the forefront of innovation. This vision is underpinned by HKHM’s core values of integrity, trust, respect, honesty, transparency, and a relentless commitment to leadership and innovation.
At the heart of HKHM’s success is its dedicated workforce, comprising 10,000 employees across multiple plants in Karachi, Hyderabad, Quetta, and the Karachi Highway. These employees are more than just workers—they are the backbone of the company, driving its success with their hard work and dedication. HKHM not only provides employment but also supports the families of its workers, offering benefits such as interest-free loans that make a tangible difference in their lives.
With its official launch, HKHM Haji Kassam Haji Mohammad is poised to continue its legacy of excellence, innovation, and leadership in Pakistan’s beverage industry. Building on decades of experience and a bold vision for the future, HKHM is ready to make its mark as a brand that not only meets but exceeds the expectations of consumers, setting new standards for quality and innovation in every bottle.
