According to data from the U.K.-based Instagram planning & scheduling platform Hopper, Cristiano Ronaldo, the renowned football star, is the highest-paid celebrity on Instagram. He earns a staggering $2.3 million for each sponsored post he shares on the platform. Ronaldo, who has won the prestigious Ballon d’Or award multiple times, boasts an enormous following of 484 million people, making him one of the most popular and influential figures on Instagram.
Coming in third on the list of highest-earning sports celebrities is Virat Kohli, a prominent cricketer. He charges $1.7 million for each sponsored post he publishes on his Instagram account. While Kohli’s earnings are impressive, they still fall slightly behind those of Cristiano Ronaldo.
The data highlights the immense power of social media and the substantial financial rewards it can bring to celebrities with a vast and engaged follower base. These high earnings from sponsored posts on Instagram demonstrate the significant influence these sports icons wield, not just in their respective sports industries but also in the realm of social media marketing.
It’s worth noting that sponsored posts are a common way for celebrities, including athletes, to collaborate with brands and promote products or services to their massive audience. Such partnerships can be mutually beneficial, as celebrities can earn substantial income, while brands gain exposure to a vast and diverse audience.
The ability of top sports celebrities like Cristiano Ronaldo and Virat Kohli to command such substantial sums for sponsored posts underscores the importance of their personal brands and the unique connection they have with their followers. As social media continues to play a crucial role in the world of marketing and advertising, these athletes’ online presence will likely remain a valuable asset both to them and the brands they collaborate with.
