Hilal Foods, the leading FMCG company in Pakistan has partnered with Colony Foods UAE to enhance their presence in the Middle East region.
On Wednesday, 9th November 2022, a signing ceremony was held in Dubai between Hilal Foods and Colony Foods. Hilal Foods has appointed Colony Foods as its exclusive distribution partner for UAE.
Mr. Faisal Munshi, CEO at Hilal Foods and Mr. Faiz Afzaluddin, COO & Managing Director at Colony Foods attended the event to sign an agreement.
Hilal Foods has a legacy of more than 65 years in manufacturing a wide range of confectionary, baked products, and beverages. They have always strived for excellence by launching quality brands through state-of-the-art manufacturing facilities. Hilal Foods has built strong business relationships with customers in 25+ countries, including the USA, Europe, Canada, and Australia, for over 15 years.
Hilal Foods has a strong presence in the Middle East region. This partnership with UAE’s leading food distribution company, Colony Foods, will create new possibilities to tap other markets. “We aim to expand our network in the Middle East market with an extensive customer-centric approach. Our goal is not only to increase the distribution of our current portfolio but also to cater to the UAE market with customized and innovative products. Furthermore, we proactively seek to bring high-value products to the international market by exploiting the latest manufacturing processes,” said Mr. Faisal Munshi.
Colony Foods has over 3,000 merchants across the UAE and are continuing to grow their presence. Over the last few years, Colony Foods has built a strong portfolio of brands which includes brands from Pakistan and other countries. Colony Foods is working with manufacturers to help design the market entry strategies, product design, pricing, and promotion while leveraging technology solutions to ensure that the distance between the manufacturers and the merchants is reduced. This would enable brands to adapt to continuously changing market trends in the shortest possible time.
“Hilal Foods is a perfect fit for our product portfolio as their products have an attractive price point and brand appeal in the segment, we operate in. The products have received a very good response in a short span of time across the UAE. Our placement strategy for Hilal products is not only limited to the Pakistani diaspora, the brand has very good scope in other segments as well,” said Mr. Afzaluddin.
This journey to the international markets is a testament to the company’s commitment to its core value, which is to give people reasons to smile.
