Jazz, a leading digital brand in Pakistan, is on a mission to ignite the passion and potential of the nation’s youth. With its highly anticipated Freedom Series, Jazz is setting out to empower and inspire the next generation, one student at a time.
Growing its philosophy of “Dunya Ko Bata Do”, Jazz set out in search of emerging talent for its Freedom Series by visiting the universities of Lahore and Karachi. Over 700 students registered, with a selection of the top 12, favored by our judges, from each city to star were then chosen to star in the series. These students represent the brightest and most driven generation in the country and act as a beacon for the successful progression of a better future for Pakistan.
The Freedom Series represents the spirit within youngsters, which is destined to rise when they are provided with an opportunity, means, and support to shine. The series will communicate directly to the youth, be for the youth, and drive a focus on creative and engaging multimedia content.
To get a glimpse of what’s in store, be sure to check out the action Behind the Scenes as Jazz hunted for fresh talent across the students of Karachi and Lahore below:
Jazz is committed to providing the youth of Pakistan a platform to unlock their potential, and the Freedom Series is just one of the many initiatives that the company has taken to achieve this objective.
Be sure to watch and discover the faces that won the hearts of our excited judges as they appear in the new Freedom Ad Series. It’s time for young generations to spread their wings and soar with their amusing talents, and Jazz is committed to giving the coolest students the stage!
