London has been declared the world’s top city brand in the inaugural Brand Finance City Index. It is based on a comprehensive global survey of 15,000 participants. The city achieved an impressive score of 84.6 out of 100. Following closely behind are New York and Paris, which claimed the second and third spots among the 100 cities analyzed in the ranking.
Dubai, known for its strong reputation, emerged as the best city brand in the Middle East. It even managed to secure a place in the global top 10. However, it is Zurich that leads the rankings as the ultimate city for local work, remote work, investment, and retirement. Unfortunately, Zurich’s potential is limited by its low familiarity among respondents.
The Index conducted in April this year across 20 countries on all continents, aimed to measure public perceptions of the world’s top 100 cities. David Haigh, Chairman and CEO of Brand Finance, attributes London’s exceptional performance to its global familiarity. Familiarity breeds positive perceptions. It allows individuals to recognize a city’s reputation and consider it as their preferred place to live, work, study, retire, visit, or invest.
In addition to assessing familiarity, the survey also delved into respondents’ opinions regarding each city’s general reputation. Moreover, their personal considerations for living, working, studying, retiring, visiting, or investing. London known for its Academic excellence and Iconic landmarks, stood out as the top global destination for studying and visiting. New York City, securing second place with a score of 83 out of 100, also ranked third globally in terms of familiarity.
Furthermore, New York City claimed second place in three out of the seven key dimensions: investment, studying, and visiting. Its strong performance across these areas solidifies its status as a desirable city for various purposes.
