Luxury fashion brand Prada has introduced a new perfume inspired by chai, a drink that is deeply loved and commonly enjoyed across South Asia. The fragrance is called Infusion de Santal Chai Eau de Parfum and is priced at $190, which is more than Rs. 53,000. With this launch, a simple daily habit found in many kitchens has been transformed into a high-end luxury product.
The perfume’s release has created a lot of discussion on social media. Many people are surprised to see such a familiar and affordable cultural drink being turned into an expensive fragrance. Some users appreciate Prada’s creativity and find the idea unique and artistic, while others feel it is an unnecessary and over-the-top take on something that is part of everyday life for millions.
The launch highlights how global luxury brands often draw inspiration from traditional cultures, sometimes leading to mixed reactions. The image shared with the news is for reference only.
