Master Group, a market leader with decades of expertise in sleep and comfort solutions, has strategically expanded its footprint into the United Arab Emirates (UAE), with two of its flagship brands: Master MoltyFoam and Master Celeste. This landmark entry is set to transform the UAE’s bedding market, introducing a complete portfolio of high-quality, technologically advanced sleep solutions to meet the discerning demands of the region.
A Legacy of Trust Meets a Forward-Thinking Market
For over half a century, Master MoltyFoam has been synonymous with trust and foam innovation, while Master Celeste has established itself as the premier name in luxury spring systems. The dual-brand launch leverages this combined expertise to cater to the diverse needs of the UAE’s cosmopolitan population, from residents seeking orthopedic support to luxury consumers desiring a bespoke sleeping experience.
“The UAE represents a pivotal step in their global strategy,” said a spokesperson for Master Group. “This market is defined by a deep appreciation for quality, health, and luxury. By launching both Master MoltyFoam and Master Celeste, they are not just importing mattresses; they are delivering proven, cutting-edge sleep technology backed by the decades-long heritage of consumer trust.”
Complete Comfort: A Portfolio Built for the UAE
The new operation in the UAE will offer a comprehensive range of mattresses and sleep accessories, with a focus on core technologies that address regional preferences:
- Master MoltyFoam: Renowned MoltyOrtho collection from Master MoltyFoam, designed with high-density foams and medically approved contours for superior back support and spinal alignment.
- Master Celeste (The Luxury Spring Experts): Showcasing high-end spring and hybrid mattresses, including the Celeste Cool Gel range, which is engineered with breathable materials and gel-infused foam to combat the region’s heat and ensure a perpetually cool sleep surface.
Investing in the Future of UAE Sleep
The expansion into the Emirates is not merely a retail venture; it is a long-term commitment. Ensuring products are engineered to excel in the regional climate and meet the luxury standards expected by UAE consumers. This includes the implementation of advanced logistics to ensure prompt and efficient service across Dubai, Abu Dhabi, and the Northern Emirates.
