Walee Technologies has made headlines by acquiring the Multan Sultans franchise in what is being termed the most expensive deal in Pakistan Super League history. The record-breaking purchase underscores the rising commercial value of the PSL and highlights the growing interest of major technology-driven companies in Pakistan’s sports industry. Multan Sultans, already one of the league’s most competitive sides, now move forward under new ownership ahead of PSL 11.
The takeover is expected to usher in a new era for the franchise, with increased focus on innovation, fan engagement, and brand expansion. With Walee Tech’s background in digital solutions and marketing, analysts anticipate enhanced outreach and a stronger connection with fans across platforms. As anticipation builds for the upcoming season, all eyes will be on how this historic acquisition translates into on-field success and off-field growth for Multan Sultans.
