Hyundai Motor is making waves in the automotive industry with its groundbreaking initiative, “Made Cooler by Hyundai,” introducing the Nano Cooling Film. This transparent tint is a game-changer, promising to lower interior temperatures by 10 degrees Celsius. What sets it apart is its compliance with laws regarding tinted windows, making it perfect for regions like Pakistan where tinting car windows is prohibited.
Hyundai’s “Made Cooler by Hyundai” initiative isn’t just about revolutionizing car comfort; it’s also transforming vehicles into moving advertisements for the brand. Under this initiative, cars of all brands will bear a sticker endorsing Hyundai, effectively turning competitors cars into advertisers for Hyundai. This innovative marketing move, a first in Pakistan, has already begun attracting attention. However, beyond its marketing aspect, the campaign addresses a significant issue: the discomfort drivers face when temperatures rise to certain levels, making commuting a challenge.
In Pakistan’s scorching temperatures, keeping cars cool without violating regulations has been a challenge. Traditional tint films compromise visibility and cooling capabilities. However, Hyundai’s Nano Cooling Film revolutionizes the game. It utilizes a nanostructure for superior heat transfer properties, maximizing heat dissipation without compromising transparency.
Unlike conventional tint films that absorb and reflect solar energy, Nano Cooling Film blocks external heat energy while emitting internal radiant heat outside. With four distinct layers designed to block or emit specific wavelengths of solar heat, this film ensures optimal cooling performance.
Hyundai’s studies confirmed Nano Cooling Film’s exceptional effectiveness. Compared to commercial tint films, it reduced interior temperatures near the driver’s head by up to 10.98°C in summer daylight hours. Lower crash pad temperatures enhance overall comfort and safety for passengers.
The launch at Hyundai Central in Lahore marked a significant milestone, reflecting Hyundai’s commitment to regional needs. With temperatures often soaring in Lahore, the Nano Cooling Film couldn’t have arrived at a better time.
Hyundai’s dedication to advancing material technologies is evident through initiatives like Nano Cooling Film. By prioritizing research and development, Hyundai aims to enhance the driving experience while addressing environmental concerns. As Nano Cooling Film undergoes refinement, Hyundai remains committed to integrating this groundbreaking technology into its future mobility products.
With Nano Cooling Film, Hyundai isn’t just cooling cars; it’s redefining comfort, safety, and innovation on the road. Hyundai’s commitment to excellence knows no bounds as it looks towards the future.
This is a testing phase right now for the brand and the product, once learnings are full understood by the stakeholders go to market strategy will be decided, the price and launch date of this product are under discussion.
