Consumer goods businesses in Pakistan thrived despite severe inflation and the great majority of people having declining purchasing power.
The robust plan by Nestle Pakistan to invest Rs. 3 billion in the current fiscal year is an example of how this depicts their ideal investment approach.
According to the official figures included in biannual reports, Nestle Pakistan had outlined an investment plan for the ensuing year of 2022 that eventually amounted to Rs. 3.4 billion in various stations.
The bottom line is supported by higher sales volumes of its products, which mainly consist of dairy, beverages, and mineral water. Despite the supply chain disruption due to floods, the company maintained consistent investment, resulting in solid growth for the brand.
It also launched various new products, including Laban drinking yoghurt, MILKPAK Chocolate, Breakfast Cream, and MILO RTD in PET, new IRON + (BUNYAD), and NESTLÉ CERELAC’s Nature’s Selection portfolio.
The company also made an investment plan of Rs. 3 billion in 2023 for operational reliability to meet consumer demands. Along with the growth in production and sales, the company is working to enhance the recycling of its packaging by over 100% by 2025.
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