Pakistani fintech startup Finqalab has surpassed PKR 5 billion in transactions within just 10 months of launching its investment app, positioning itself as one of the fastest-growing invest-tech platforms in Pakistan.
Launched in June 2024, Finqalab was created with the goal of making investing in the Pakistan Stock Exchange (PSX) more accessible to the general public. In a country where stock market participation has traditionally been limited, Finqalab set out to simplify the investment journey through a combination of technology, education, and real-time community support.
According to internal data, the platform crossed PKR 1 billion in transactions during its first five months and added another PKR 4 billion over the next five months. The company’s steady growth reflects the rising demand for easy-to-use investing platforms among retail investors in Pakistan.
Addressing Gaps in Financial Access
Finqalab was founded with a mission to simplify investing for everyday Pakistanis. Despite the PSX being one of the oldest stock exchanges in South Asia, direct retail participation in Pakistan’s equity markets remains relatively low. A combination of financial illiteracy, trust issues, and platform complexity has historically discouraged broader public involvement.
By focusing on making the investing experience less intimidating, Finqalab aims to bridge the traditional gap between financial markets and everyday Pakistanis. The company’s strategy of combining education with investing tools has helped drive adoption among first-time investors, a segment that has often been underserved.
Driving Growth Through Community and Education
One of the key elements behind Finqalab’s rapid growth has been its emphasis on financial literacy. Through real-time community channels, educational sessions, and expert video content on their YouTube channel, Finqalab provides users with the tools and information needed to make more informed investment decisions.
The platform’s focus on education, alongside ease of use, has positioned it as more than just a transactional platform. By actively supporting users throughout their financial journeys, Finqalab encourages long-term investment rather than short-term activity.
In addition to its educational initiatives, Finqalab has partnered with corporate organizations to expand its reach and promote financial awareness among broader audiences.
Looking Ahead
Building on its early momentum, Finqalab plans to introduce new features aimed at providing deeper portfolio insights and advanced tools for retail investors.
The company also aims to extend its educational outreach, particularly targeting investors in Tier 2 and Tier 3 cities who have traditionally had limited access to financial services.
As Pakistan’s fintech ecosystem continues to grow, Finqalab is positioning itself to play a key role in driving greater participation in the country’s investment markets.
With a focus on accessibility, education, and user-centered technology, Finqalab remains committed to empowering a wider segment of Pakistan’s population to engage with investing more confidently
