by Arshan Shahid
Rustam Foods Pvt. Ltd. announced a new chapter of growth for Pizza Hut Pakistan as the official sole authorized franchise partner for the brand in Pakistan, effective October 2024.
The Pizza Hut brand has been part of Pakistan’s dining culture since 1993 when it became the country’s first international restaurant chain. In October 2024, Rustam Foods Pvt. Ltd. became the sole authorized Pizza Hut franchisee and operator in Pakistan.
“Pizza Hut is thrilled to be partnering with Rustam Foods to bring the brand to the Pakistan market,” said Scott Hudson, General Manager for Pizza Hut in the Middle East and Africa. “Since their announcement as the franchisee and operator for the market, Rustam Foods has demonstrated an unwavering commitment to operational excellence, uncompromising quality and brand stewardship. We couldn’t be happier to be working with them to serve the great taste of Pizza Hut to Pakistan.”
Rustam Foods Expanding Through Company-Owned Stores
The relaunch of Pizza Hut Pakistan is being led by Zaka Dogar, CEO of Rustam Foods. Under his leadership, Rustam Foods has rebuilt supply chains, emphasized global Pizza Hut operating standards, and ensured that all ingredients from dough to sauces meet international specifications.
“Rather than pursuing rapid franchising or short-term expansion, Rustam Foods has adopted a company-owned store model, prioritizing accountability, consistency, and brand integrity,” said Dogar. “To date, the company has successfully launched 14 stores in Lahore and 2 in Islamabad within our first year of operations, all operating under strict quality and compliance standards.”
People-First Growth and Future Expansion
The growth of Pizza Hut in Pakistan has created hundreds of jobs, with a strong emphasis on training, mentorship, and career development. Rustam Foods continues its legacy of being a talent incubator, providing structured training programs for young professionals entering the food and hospitality industry.
Looking ahead, Rustam Foods is preparing for the next phase of Pizza Hut’s expansion into additional major cities across Pakistan. New restaurants are planned for 2026, including a flagship outlet in Lake City Lahore, as well as locations in Rawalpindi, Peshawar, Faisalabad, and Multan.
These restaurants will reflect Pizza Hut’s latest global brand positioning, “Feed Good Times,” while being locally operated and managed by Rustam Foods teams on the ground.
Guests can continue to enjoy the diversity of Pizza Hut’s menu, featuring its world-famous and exclusive crusts, including the iconic Original Pan®️, Thin & Crispy, and the much-loved Stuffed Crust®️ — from the globally celebrated Cheesy Stuffed Crust to locally inspired options such as the Kebab Stuffed Crust. The menu also includes signature favourites like Super Supreme, Spicy Chicken Ranch, Chicken Fajita, and Classic Pepperoni.
To complete the experience, Pizza Hut offers a range of legendary sides — from garlic bread, chicken wings, wedges, and spin rolls to indulgent desserts, including the brand’s famous Hershey’s®️ Cookie.
With these new openings, Pizza Hut Pakistan reaffirms its commitment to delivering great food, memorable experiences, and moments of joy that keep people coming back for more.
A complete list of authorized Pizza Hut locations in Pakistan is available on the brand’s official website www.pizzahutpakistan.com/en/store-locations. No other restaurants in the country are authorized to sell Pizza Hut products.
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas, and is a global leader in the pizza category with nearly 20,000 restaurants in more than 110 markets and territories. The brand has earned a reputation as a trailblazer in innovation with the creation of icons like Original®️ Pan and Original®️ Stuffed Crust pizzas. In 1994, Pizza Hut pizza was the very first online food order, and today Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. Leveraging its global presence, Pizza Hut also works to positively impact restaurant employees, the communities they serve and the environment through commitments across three priority areas: More Equity, Less Carbon and Better Packaging.
