The Competition Commission of Pakistan (CCP) has taken strong action against eight major poultry hatcheries by imposing a fine of Rs155 million. These companies were found guilty of working together to fix the prices of day-old broiler chicks (DOCs), which is against the law.
According to CCP, the hatcheries coordinated prices from 2019 to 2021 through a WhatsApp group called “Chick Rate Announcement.” This illegal price-fixing led to a massive 346% increase in chick prices — from Rs17.92 to Rs79.92. Such practices go against Section 4 of the Competition Act, 2010, which is designed to promote fair competition and protect consumers from being overcharged.
The commission also found that senior officials from these companies were involved in the scheme. This shows that the price manipulation was not accidental but a planned activity by top management.
Even more concerning is the recent spike in DOC prices, which have now reached Rs230. This suggests that price-fixing may have started again. The CCP has warned poultry businesses to avoid such actions and reminded everyone that price collusion is a serious offense.
To help stop such illegal behavior, the CCP is encouraging people in the industry to report any anti-competitive activities. A complaint portal has been set up to make it easier for whistleblowers and affected parties to share information.
This case is a reminder that fair pricing and competition are important for protecting consumers and the economy. When companies work together to fix prices, it not only hurts buyers but also other honest businesses.
