Aryan Khan, the son of Bollywood superstar Shah Rukh Khan, has recently faced backlash on social media for the launch of his clothing brand, ‘Nirvaan’, due to the high prices of its items.
The brand offers premium clothing such as T-shirts, hoodies, and jackets, ranging from Rs. 3,000 to Rs. 15,000, with claims of high-quality materials and catering to modern millennials.
However, social media users have criticized Aryan Khan for being out of touch with the economic realities of India, with some calling out the brand for promoting elitism and excess.
Memes and jokes mocking the brand’s prices and target audience have also been shared online, comparing the cost of Nirvaan’s clothes to a month’s worth of groceries or a year’s college tuition.
