Tamasha, the premier streaming app of Jazz, once again proved to be Pakistan’s leading digital entertainment platform by setting new benchmarks in digital viewership during the Asia Cup 2025. This year’s Asia Cup witnessed record-breaking engagement on Tamasha, which recorded over 32 million Monthly Active Users (MAUs) and more than 14 million peak Daily Active Users during the tournament’s final between India and Pakistan.
Tamasha together with its partner platform, pushed the boundaries of digital viewership of sports from 33 million to an unprecedented 43 million, expanding the digital live sports streaming market by 30%. Audiences watched a staggering 2.2 billion minutes of live cricket and generated over 326 million views, cementing Tamasha’s position as the premier hub for cricket fans nationwide.
Tamasha app got more than 3 million downloads in a single day during the Pakistan vs. India final, reflecting the growing popularity of the app for digital streaming of sports in Pakistan. Tamasha also delivered exceptional value for advertisers, making the Asia Cup campaign one of the most commercially successful sporting events in the country. Advertisers on Tamasha achieved the best ROI compared to all other steaming platforms in the country, driven by innovative formats and high audience engagement.
HBL, one of Pakistan’s leading banks and the title sponsor of the Pakistan Super League, partnered with Tamasha during the Asia Cup this year— further strengthening its association with cricket at an international level. As the title sponsor of The DugOut, Tamasha’s flagship cricket analysis show featuring renowned panelists such as Shoaib Akhtar, Muhammad Hafeez, Sohail Tanvir, and Sana Mir, HBL further reinforced its commitment to not only championing domestic cricket but also establishing a strong presence in the international digital cricketing arena. The show delivered outstanding results, attracting 8.4 million unique users, generating 29 million views, and recording 38 million minutes of cumulative watch time, thereby cementing HBL’s role as a key enabler of cricket engagement in Pakistan.
Tamasha generated over 4.3 billion ad impressions and 11.2 million clicks in 28 days to become the go-to space for sports viewership, match insights, and fan conversations. Tamasha with its cutting-edge streaming technology, engaging content, and seamless user experience, continues to redefine how Pakistanis watch sports online, offering fans a front-row seat to every thrilling moment.
