Earlier this year L’Oreal deepened its ties with the social media site in a new partnership, dubbed #TikTokMadeMeBuyIt, that allows shoppers to buy L’Oréal products through the app. Garnering over 6 billion views globally behind #TikTokMadeMeBuyIt users have been showcasing recent purchases within their passionate consumer communities providing reviews, ideas and inspiration.
69% of TikTok users watch fashion vertical short-form content (a few seconds to 3 minutes long) on TikTok before purchasing products/services.
Banking on TikTok’s audience base in Pakistan, L’Oreal shared an exclusive beauty box, with some of the hottest beauty products, with over 200 influencers across TikTok. Making it one of the biggest Influencer led TikTok campaign in Pakistan (executed by DEN), these key opinion makers unboxed this special #TikTokMadeMeBuyIt box and shared their product reviews and favorites from amongst the 4 signature brands of this beauty giant i.e. Maybelline, L’Oreal Paris & Garnier and NYX. Utilizing the platform features to their best, L’Oreal has managed to pave way for other brands to fully understand the potential TikTok holds.
Maybelline New York being the world’s #1 makeup brand has Lifter Gloss, a next level lip gloss with high shine and hyaluronic acid, and Falsies Lash Lift Mascara that gives the look of false eyelashes that lasts all day.
L’Oreal Paris being the global beauty brand has the Infaillible 32H Fresh Wear breathable foundation that’s infused with vitamin C, Revitalift Hyaluronic Acid Serum that plumps skin and visibly reduces fine lines, and the Extraordinary Oil Serum that transforms dry hair to soft and lustrous for 6 times more shine.
Garnier, being a more natural and sustainable brand, has the Bright Vitamin C Serum that gives bright glowing skin in just 3 days, also available in tissue mask as well.
NYX Professional Makeup, a vegan and cruely-free makeup brand has the all in one Jumbo Eye Pencil to use as shader, liner, or primer and the TikTok sensation Shine Loud that’s ultra-pigmented high shine lip color that lasts up to 16hr with no transfer.
And there is more to this, for all those beauty enthusiasts, you can get a hold of these items via any of the online e-tailers i.e Daraz, Naheed, Vegas and many more.
#TIKTOKMADEMEBUYIT – The Campaign by L’OREAL that is taking TikTok by Storm
