Sharaf DG, a UAE-based electronics retailer, celebrated 52 years of the UAE foundation by collecting 52 tons of e-waste. In a commitment to reduce its carbon footprint, the retailer implemented measures like e-receipts, premium bags, and energy-efficient LED lights, resulting in a 20% energy savings.
To encourage the community to adopt eco-friendly practices, Sharaf DG initiated various customer-friendly programs. These include a rewards program for 4 and 5 Star appliances with instant cash redemptions and utility bill savings. Additionally, their buyback program incentivizes customers with value for their old products and a top-up for new devices, contributing to a reduction in landfill pressure. Over the years, they’ve collected 15,000 laptops, smartphones, televisions, accessories, and other tech products.
Sharaf DG takes pride in having the largest e-waste collection drive, amassing 162 kilo tons. Collaborating with GEMS Education and 10 other schools and universities, they have collectively collected 13.2 tons of e-waste.
In a significant move towards environmental consciousness, Microsoft joined forces with Sharaf DG for an exclusive CTRL + S in-store and digital campaign. This campaign emphasizes device trade-ins to minimize the environmental impact at the end of a product’s life.
Nilesh Khalkho, the CEO of Sharaf DG, highlights the importance of e-waste recycling for a brighter future and a greener environment. He aims to foster a culture of contributing to the surroundings, empowering individuals to envision a healthy planet and participate in an eco-revolution.
Microsoft, committed to combating climate change, has set ambitious goals. Thomas Kowollik, Vice President of Consumer Sales Organization EMEA at Microsoft, notes that the company aims to be carbon negative by 2030, removing more carbon than it emits by 2050. This initiative reflects Microsoft’s dedication to environmental responsibility.
