Digital partnerships have become increasingly important as the globe moves more and more digitally, and as the vast majority of consumers are now available online, it is becoming increasingly necessary.
Businesses are becoming more reliant on the digital strategy than they have ever been before. Without sounding overly dramatic, it is likely that it will be the decisive factor in whether or not they will be able to make it through the difficult times coming. According to Finance Online, around 38% of traditional businesses have adopted a digital business strategy.
Digital partnerships are an asset and can provide an organization with expertise in knowledge, skills. It can also pave a way for the potential customer market to explore. Digitized partnerships are engaged cooperation between organizations that attempt to take advantage of newly available technological opportunities. Digital partnerships are collaborative efforts between organizations with the goal of capitalizing on modern digital advantages.
The rising influence of digital partnerships has created a vast opportunity for the brands to step in and cash upon the sports sponsorships through online platforms. It’s self-evident that brands can earn significantly through digital sports sponsorships & stadium advertising. that why the trend of digital partnership is increasing day by day.
Sports sponsorship is advantageous for brands and companies due to the enormous audience they will reach, leading in a correspondingly high return on investment. Some of most prominent cricket tournaments which includes Pakistan Super League and Indian Premier League are heavily sponsored by industry giants like HBL, Coca-Cola, Nike, Ford, Pepsi, OPPO, Big Bash and many more.
Now, when it comes to the hottest topic in sports these days, I’m referring to the ICC T20 world cup. This ICC T20 World Cup would be held with restricted audience under strict SOPs. With Covid having changed the way big tournaments like the T20 World Cup are being held, there is indeed great room for brands to look into digital live streaming possibilities.
As the World Cup is taking place with limited people, there would be a larger influx of digital audience and so, there is much room for brands to branch in live cricket Streaming. Due to the rise in digital presence of the users, there has been an increase in the digital sponsorships through various social media platforms
It goes without saying that sports events are immensely popular and get a great deal of worldwide attention. In large part, this is owing to the belief that they require both cooperation and competition. According to research, up to 12% of the total Ad spends in 2020 on television came from the cricket events in India which is a billion-dollar industry itself.
OOH advertisement of sponsorships is great, but it is highly important for a brand to have a digital presence through collaboration with our brands. This has a great impact on the digital marketing landscape. The benefit of digital partnerships lies in the fact it is easier and quicker to initiate, relatively less costly and simpler to end as well
Through sponsorships in these live sporting events, brands end up gaining an unprecedented attention from the audience which is mainly the fans of cricket. Continuous display of sponsorships results in higher retention of the brand in the minds of the consumers
Daraz (Alibaba Group) has also stepped into the sports marketing industry after identifying the potential audience in the South Asia. It has collaborated with a multitude of sports partnerships.
Daraz Pakistan has become the exclusive partner for live streaming of t20 world cup 2021. Furthermore, Daraz Pakistan, Bangladesh and Sri Lanka have collaborated with the local cricket boards as well so a strategic partnership.
Starting from the 17th of October 2021, the ICC T20 World Cup will end on the 14th of November (Final) with the Semi-Finals on 10th and 11th November. The ICC T20 schedule is easily available for cricket fans who want to stay on top of all T20 World Cup updates and news.
