PM Imran Khan launched the Kamyab Pakistan Program in Islamabad earlier this week, under which 3.7 million families across the country will receive soft loans worth Rs. 1.4 trillion.
According to details, the woman has sent legal notices to the Secretary of the Ministry of Finance, the Principal Information Officer (PIO) of the Ministry of Information & Broadcasting’s Press Information Department (PID), and Manhattan Communications Limited (MCL), the advertising agency in charge of the program’s marketing.
She’s also submitted copies of legal notices to Kashmala Tariq, the Federal Ombudsperson for Women’s Rights, and the Prime Minister’s Performance Delivery Unit (PMDU).
The woman claims that she did not apply for a loan through KPP and that she did not give MCL permission to use her photo in the scheme’s advertising campaign. MCL’s CEO stated to ProPakistani that the woman is a professional model who has already worked with the company on multiple occasions.
He went on to say that the model in the KPP advertisement is from a prior campaign for which she was also compensated.
Unfortunately, this isn’t the only instance of its kind; it’s a prevalent practise among advertising companies in the country. They usually use their own staff as models for advertisements and do not hire professional models.
